Product Description
Sony's BRAVIA W series Full HD 1080p televisions take performance to the next level with leval. Advanced HDMI v1.3 features such include x.v.Color, which includes1.8 times as many natural colors as existing HDTV signals, and Deep Color input capability that works with the 10-bit processor and panel to deliver 64 times the level of color expression versus current 8-bit systems. The Bravia's 1920 x 1080 panel resolution with over 2 million pixels 5(more than twice that of 720p HDTV) is ideal to reproduce the 1080p native resolution content that can be delivered by the 1080p Blu-ray disc player. Sony's Advanced Contrast Enhancer (ACE) builds on our excellent on-contrast ratio performance of 2,000:1. This model is also Sony's Digital Media Extender (DMex) ready, with a digital connection path for the addition of the optional modules like the new BRAVIA Internet Video Link. ATSC and Clear QAM tuner. x.v.Color Technology for more accurate color reproduction and natural colors 24p True Cinema output capability Sony's Digital Media Extender (DMex) ready Bravia TheaterSync HDTV multifunction remote S-Force Front Surround enhancement function Programmable timer and sleep timer 5 analog audio inputs, 1 digital input, 1 output, 3 composite video inputs, 2 componant, 1 s-video 1 headphone output Dimensions (w/pedestal) - 15.1 x 50.3 x 34.4 ( 384 x 1278 x 874 mm) Dimensions (w/out pedestal) - 4.8 x 50.3 x 32.8 (123 x 1278 x 832 mm) 1 year limited warranty parts and labor
From the Manufacturer
Sony's BRAVIA W series Full HD 1080p televisions take performance to the next level with advanced HDMI v1.3 features such as x.v.Color which greatly broadens the color space input capabilities to include 1.8 times as many natural colors as existing HDTV signals. In addition, Deep Color input capability works with the 10-bit processor and panel to deliver 64 times the level of color expression versus current 8-bit systems. Wrap all of this up with an elegant a new brushed metal picture frame design and there's nothing like W-Series HDTV's.
Full HD 1080
There are a lot of ways to define high-definition but BRAVIA Full HD means you're getting the best resolution that high-definition has to offer consumers. With Sony BRAVIA W Series HDTVs, Full HD 1080 means 1920 x 1080 pixels5 and 1080p video inputs. Your lifestyle demands the best in high-definition and with BRAVIA Full HD 1080 products you get it.
1920 x 1080 Panel Resolution
1920 x 1080 Panel Resolution --- When it comes to high-definition TV the pinnacle of performance is achieved by using 1920 x 1080 display panels. And BRAVIA W Series televisions have them. Full HD 1920 x 1080 panel resolution with over 2 million pixels 5(more than twice that of 720p HDTV) is exactly what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu-ray disc player.
10-bit Processing and 10-bit Display
While it's great to state that a TV is capable of creating billions of colors it's a whole lot better when you have a display that can actually display them. That's the logic behind Sony's 10-bit processor and 10-bit display. Sony follows 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression than an 8-bit panel. What that translates to is smoother transitions from color to color and subtle color changes faithfully reproduced.
BRAVIA Engine EX Full Digital Video Processor
The BRAVIA Engine EX full digital video processing system is based on Sony's famous BRAVIA Engine video processing system.
Live Color Creation System featuring WCG-CCFL
Decades of television know how allow us to realize that an LCD TV is more than just the panel; it's actually a system. Uncompromised picture quality starts with combining carefully chosen components and circuits to optimize system quality, among these are the color creation and processing functions. That's what Live Color Creation is all about. It starts with the BRAVIA Engine EX video processing system, which enhances primary colors and corrects half-tone colors for natural overall color. Next, a WCG-CCFL backlight using Sony's phosphor formula delivers a specific spectrum of light designed to work with our specially formulated color filters. The combination of these three components creates deep, deep blues and natural greens for overall colors that draw you right into the picture.
Advanced Contrast Enhancer (ACE) Function
Sony's Advanced Contrast Enhancer (ACE) builds on our excellent on-contrast ratio performance of 1,800:11. A Dynamic Contrast Ratio of up to 16,000:12 is achieved by using real-time image processing to adjust the contrast along with optimizing backlight levels. But rather than focus on the "numbers", Sony focuses on actual picture performance avoiding exaggerated blacks where detail can be lost. ACE translates to blacker blacks in darker scenes, as well as better shadow detail in other scenes for a difference that you can see.
x.v.Color technology
BRAVIA HDTV's performance has now advanced to the point that the color range can be defined by limitations in the original video source, rather than the TV. Thanks to the adoption of a newly approved international color standard called xvYCC (an option in the HDMI v1.3 spec and which Sony participated in creating), the color space has been greatly expanded. 1.8 times as many natural colors as existing HDTV signals will now be faithfully reproduced. x.v.Color is the name Sony has chosen to promote video products that include xvYCC capability. x.v.Color enabled products can now offer more accurate color reproduction and natural colors.
24p True Cinema (24p Input Capability)
Many movies are filmed at 24 frames per second (fps) and prime time TV programs are video taped at 24p. Seizing on an opportunity, some studios are taking a purist approach and encoding high definition video content such as Blu-ray Disc in 24p. Sony wisely takes advantage of this by including 24p output capability on their BDP-S1 Blu-ray Disc player. It makes sense that select 2007 BRAVIA TVs will include 24p input capability. The benefit? Images are smooth and natural looking. Once you experience 24p video it will be hard to view video without it.
DMex - Ready (Digital Module Extender)
Sony's Digital Media Extender (DMex) ready televisions offer a digital connection path for the addition of the optional modules like the new BRAVIA Internet Video Link. 6 With innovative DMex expansion capabilities featuring the Emmy award winning XMB user interface, select 2007 models are not merely TVs, but powerful entertainment platforms that not only meet your needs today, but expand easily to meet tomorrow's needs as well.
Xross Media Bar (XMB) interface
When was the last time you saw an on-screen display that was fast, fun and easy to use? Sony's award-winning Xross Media Bar (pronounced Cross) provides a logical and fast way to access set up menus, user controls, and more. The on-screen display comes to life by pushing the XMB menu button on the remote. Navigation through the menus is smooth and fast.
BRAVIA Theatre Sync technology
Sony created BRAVIA Theatre Sync to go beyond basic digital audio and video transmission. Based on the HDMI-CEC function. BRAVIA Theatre Sync will be included on select BRAVIA Theatre home A/V systems and components. This useful function reduces the hassle and time consuming job of powering up, routing signals, etc. to the simple push of one button.8 Sony calls this nifty feature BRAVIA Theatre Sync. Here's how it works. Want to play a DVD on your Sony A/V system? Easy, just push PLAY on the BRAVIA HDTV remote and everything is taken care of for you. Even when the system is off! Want to change from TV sound to digital surround sound through your Sony BRAVIA Theatre A/V system? Just one push of the Theater Sound button on the remote and voila, surround sound through your system. Want to power down everything once you've finished enjoying it? Push one button and the TV and A/V system powers down. BRAVIA Theatre Sync helps make things a whole lot easier to operate.
S-Force Front Surround
Built around a sophisticated set of Sony algorithms, the S-Force Front Surround enhancement function generates realistic surround sound from the two speakers in the TV. Unlike some other "virtual surround" technologies, sound does not need to be bounced off of side walls or other surfaces to hear three-dimensional sound. No matter what the size or shape of the room it's possible to hear sounds from behind you.
Customer Reviews:
Outstanding.......2007-12-26
We were going to wait until next year at this time to make the big plunge but decided to go for it now. We are totally satisfied (thrilled) with the TV. I have to agree with the other folks who have posted reviews here and have raved about the overall qualities. The only minor thing I've noticed, as someone else mentioned, is that the picture tends to "wash out" at extreme viewing angles. The delivery went smooth (except they had called and said they would be here between noon and 4:00 PM on a Friday...they arrived at 7:30 PM). We highly recommend this TV!
Incredible!.......2007-12-26
This LCD is simply incredible. Sony has addressed consumers' needs and wants. Add a Blu-ray player and you'll be in TV heaven.
Great choice.......2007-12-24
I spent many moths reading up on LCD and Plasma HDTVs and visiting every local showroom multiple times. Also reading all the posts on AVS for every TV of interest. I had held of purchasing a TV because I felt the 120Hz sets were likely to be the first ones I would consider due to motion blur. Those came out and I started doing live compares and reading the posts and reviews on various sites. It became apparent that a) the non-120Hz sets are doing very well with motion blur these days and b) 120Hz doesn't really help with motion blur to any noticeable extent (but adds a lot to the price). I argued with myself for a long time but decided even though 120Hz felt like "insurance" on image quality there just wasn't evidence to really support it. I looked at Sharp, Samsung etc. as well as comparing the 52" W3000 and XBR4. I ultimately settled on the W3000 from a local store so I could return it if I was disappointed after viewing it. I never once considered returning this thing as the picture quality is phenominal (on HD and good quality SD feeds). No clouding, no banding, no dead pixels, nor any of the other horror stories you read about in reviews on every brand. As one review I read some time ago said, the PQ on these sets is so high you can find yourself glued to the set watching some show that is of absolutely no interest to you but which has great HD imagery. I've kept following AVS posts on the main brands I considered and on the whole the W3000 maintains a strong positive set of feedback. I recommend it without hesitation. I have my paired with a Toshiba A20 for 1080/24p output and it is a great and troublefree combination.
Amazing LCD, but the first had defect.......2007-12-20
After careful consideration, we selected the Sony KDL-52W3000 because it had by far the best picutre combined with value. We did not like the design of the XBR series but wanted similar technology. W-series delivered and incredible picutre, but after 1 week, we noticed a few dead pixels which began to slowly spread. Manufacturing defect which sony says is very uncommon. We debated on where to order our tv from, with Amazon offering great prices but in the end went with Best Buy because of the fact that returns within the 30 day period were the easiest. We monitored prices carefully for a few weeks (they fluctuate quite a bit) and then placed an order when they were best, and on top saved an additional 10% with a coupon they honored. I'm happy we went with Best Buy because getting a technician out to verify the defect and coordinating a replacement was a breeze...
From my careful study of this "dead pixel" issue, it is common to find a dead or stuck pixel and there is even an acceptable amount considered as industry standard. I'm not 100% sure of how returns go when ordering with Amazon, but it is important to consider these issues when buying such an expensive item. Under most return policies, you can return a tv for exchange within 30 days... but this is very hard if you don't go with a local store.
Also, we purchased new sony A/V system and upcoverting sony dvd player so we could utilize the Bravia theater syc. feature. My only dissapointment has been that connecting all these components with our cable box has been more confusing and frustrating than expected. Each unit has a different directions for best set-up and we still haven't gotten it right.
Hopefully our next kdl-52w3000 is perfect, because you just can't beat the picture quality...
Excellent HD LCD TV!!!.......2007-12-18
Got the Sony KDL52W300 from Fry's Electronics last week for $2399.
I didn't like the risk and the wait associated with mail order.
The picture quality is excellent as you would expect from a Sony TV.
I have compared LCD HDTV of this size and class with Sharp, Samsung and other and this is definitely a top performer. It would be hard to find anything bad to say of the picture quality. I didn't find any negative aspects regarding picture quality in viewing various programs from dvd, game console, SD, ED and HD broadcast. 120hz fans should compare against other 120hz units. I couldn't see paying the extra $$$ for it. I'll rather spend it on a good theater suround sound system.
The remote control is easy to learn and the menu map is on par with other manufacturers. Some of the feature are several layer deep in the menu and may frustrate some users.
The audio is very good for the small size of speakers in the unit. True audiofiles will choose an external sound system.
There is one feature that is missing that others have. The TV Guide menu that is broadcast over the air is not available on this model. If you use cable, satellite or wired subscriptions you wouldn't miss it. I come to use the TV Guide feature a lot because I don't subscribe. Lacking this feature kind of left a void in the enjoyment of over the air viewing. I,m happy with the free terrestrial digital SD and HD reception I get from local stations. This TV will pulls in analog signals as well as digital and the sensitivity is excellent. I get more channels with this TV than any other TV I've owned. Programs broadcast over the air in 1080i is eye popingly vivid. It's like the blueray and hddvd demos you see at the showrooms.
Product Description
The articulating mounts are stunning pices of engineering, and are the most flexible mounts for flat panel displays. The Digicom Articulating Dual arm design offers maximum adjustability, including horizontal extension, 180 degree of lateral rotation, as well as full swivel and tilt capabilities. More then just mounting hardware, this Digicom articulating dual arm has a tactile quality aspects of any flat panel installation.
Product Description
Slim ergonomic design featuring Officially licensed imagery of Disney Toy Story's Buzz Lightyear.
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